A Little Bit About Us
YPEC CIC was founded in 2020 by Co-Directors Charlotte Parker and Joanne Hatfield. With a unique origin story - they met in a boxing class! - their partnership combines complementary expertise in project management, public health, and youth engagement.
As a Community Interest Company based in the West Midlands, our social purpose is to support as many children and young people as possible to develop or enhance their personal skills and attributes, so they feel empowered to make positive and healthy behavioural choices.
What We Provide
- Research and engagement methodologies
- RSHE/PSHE training and workshops
- Public Health promotion campaigns
Empowering Young People Through Evidence-Based Practice
Our Mission
To empower children and young people, particularly those from vulnerable and seldom heard communities, to develop personal skills and attributes that enable them to make positive and healthy behavioural choices throughout their lives.
- Develop personal skills and confidence in young people
- Provide evidence-based training and workshops
- Support vulnerable and marginalised communities
- Promote healthy behaviours and positive life choices
We believe every young person deserves the opportunity to thrive and reach their full potential, regardless of their background or circumstances. Through our comprehensive programmes, we work to break down barriers and create pathways for positive change.
Our Vision
A society where all young people, especially those from vulnerable communities, have equal opportunities to develop the skills, confidence, and resilience needed to make informed, positive choices about their health and wellbeing.
- Create inclusive communities where every voice is heard
- Build resilience and confidence in young people
- Promote health equity and social justice
- Foster partnerships across sectors and communities
- Drive positive change through evidence-based practice
- Support sustainable community development
- Advocate for young people's rights and needs
- Inspire others to join our mission
Our Values
Our work is guided by core values that reflect our commitment to young people and communities. These principles underpin everything we do and shape how we deliver our services.
Empowerment: We believe in giving young people the tools, knowledge, and confidence to make their own informed decisions and take control of their lives.
Inclusion: We are committed to reaching those who are often overlooked, ensuring that vulnerable and seldom heard young people have access to our services and their voices are valued and heard.
Evidence-Based Practice: Our programmes are grounded in research and data, ensuring that our interventions are effective and make a real difference to the lives of young people.
Team YPEC - Who We Are
Joanne Hatfield
Co-Director / CYP Engagement & RSHE Consultant
Joanne has over fifteen years of experience working on programmes designed to implement public health outcomes and address health inequalities. Using this extensive experience alongside Charlotte, she has helped develop YPEC CIC into a leading voice for young people's health and wellbeing.
Qualifications & Experience:
- BSc Business Economics
- Market Research Society (MRS) member
- Senior Mental Health Lead facilitator
- Mental Health First Aid training
- Train the Trainer Sexual Health Programme
- Diploma certificate in understanding Mental Health
- Motivational Interviewing Training
- MRS Online Focus Group and running a successful research project Training
- Enhanced DBS checked
- CYP Safeguarding Training
Charlotte Parker
Co-Director / RSHE and Engagement Consultant
Charlotte has a vast amount of project and business management knowledge and experience, using this to develop the innovative programmes YPEC CIC provides. Her expertise in strategic planning and programme delivery ensures that YPEC's work is impactful, sustainable, and responsive to community needs.
Qualifications & Experience:
- Domestic Abuse Awareness Diploma
- Market Research Society (MRS) member
- Senior Mental Health Lead facilitator
- Motivational Coaching
- Enhanced DBS checked
- CYP Safeguarding Training
Partners We Work With
We have many partners we work with to deliver impactful programmes and services across communities.
Market Research Society
Professional membership & standards
Flourish Health Collaborative
Health & wellbeing collaboration
InsightNow
Research & analytics partnership
RAISE
Community engagement partner
